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Watch The Aftermath | Naptural85

Watch The Aftermath | Naptural85

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21 Comments

  1. PREACH! People without afro-textured hair will never understand the struggle of accepting this hair texture in a society where straight hair is praised as beautiful.

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  2. Beautifully expressed, Whitney! Well done, well said. I wish you success as an influencer. There are a couple of things I'd like to add. For many years, Black women have gone into drug, grocery, and department stores and observed aisles full of hair care products that did not address our particular hair care needs. Non-Black, especially White, women have always had so many hair care products to choose from – many options. Sure, they may experience "hair hate" or hair issues, but at least someone cared. Their needs have always been catered to, or at least addressed. IF there were any hair care products available specifically with us in mind, in many cities, it may have been just be one or two, or a small, incomplete, poorly stocked section. (I'm in Colorado, and the situation here is ridiculous!) That means that the research, the development, the distribution – the money – was almost all going into marketing mainly to White consumers. This is about money. Everything is about money. Shea Moisture did a commercial that made us believe that we were finally going to be included. We were not going to have to look for the small section of hair care products "in the back, in the booth, in the corner, in the dark" for a welcome change. That was so exciting for us, and refreshing! That is one reason the latest campaign felt like a betrayal. A second reason goes back to the motivating factor – money. Black women have been the largest supporters of Shea Moisture Products all over You Tube, Instagram, Pintrest, – all over the net! And yet, instead of being appreciated, rewarded, it seems that we are still not considered an adequate investment. We were good enough to help promote and establish the brand, but now that others have gotten in on it, we are no longer the focus. Crossing over… The almighty dollar. As to your observations about those commenting on the issue, those statements, assertions, accusations are just a cop-out. People don't want to face the real issues so they just dismiss it by saying that Black women are hating. On what??? We don't have any reason to care, and never have. We would just enjoy some true equality. But sadly, we don't have any reliable advocates. We've historically been, and continue to be, on our own.

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  3. I'm definitely done with Shea Moisture…how are you a black owned company and there aren't a plethora of black women working at SM corporate in PR and on the Media team? How are you a Black CEO and you fail to include your own Black women on those teams. Had he done such a thing he wouldn't be in the position he is in now. Smh🤦🏾‍♀️

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  4. Black Women: The most oppressed but the strongest. We are exceptional. And it's true, we're always hushed when something negatively affects us but we're always there to support everyone else…

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  5. Thank you for speaking on this. For me there are so many hair brands that never have a woman of color in their marketing campaigns. I guess we really felt like Shea Moistures was ours. It was the shining star and of Natural beauty haircare. I feel like we have every right to criticize the campaign because we made Shea Moistures. Bloggers like you made it what it today. We are their stakeholders and niche market. Stay loyal to us.

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  6. I've noticed the position of the products in various retail outlets (Meijers, CVS, Walgreens, I forgot the other location) anyway, the SM products at these locations (in my city) have been moved from their original placement and are now located with all of the other mainstream hair care products.🤔 SM seems to have forgotten their original customer base in favor of chasing . . . . .Im keeping my $$ in my pocket while searching for other products that work well with my hair type.

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  7. I'm 4:19 mins in and I feel so many things but most of all I'm so happy that you're speaking truth on this. I feel like your speaking my mind! I'm in agreement with every single word! I usually try to see both sides of the argument because everyone's story is different but in this case I felt (as you put it) it's personal to us and it started with us. It's OUR story. Maybe if they went about it (i.e. the ad) differently it would have been received a little better. Idk I'm rambling lol but THANK YOU 😊 legit teared up because you articulated my thoughts and feelings on the subject in a whole so completely.

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  8. I so appreciate your perspective and that you took the time to identify and communicate the real issue in such an eloquent and easy to understand way. Thank you for sharing on behalf of our unique shared story, that I definitely want to be preserved and protected.

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  9. Easy fix…stop buying their products! Then they'll understand just how big a deal it was.

    There are too many other awesome natural hair products out there (Mielle, As I Am, Camille Rose, etc.). I know, because I use them. Any product junkie would know! 😃 It does not stop with Shea Moisture! Let's let our $$$ do the talking!

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  10. Them not having any Black women up there to discuss the issue reminds me of the "Chapter X" episode of "Dear White People" (Netflix series). The dean planned it so that only the students with "soft" questions or non-issues would be called on in the town hall meeting regarding campus racism. Black women being left out of that conversation makes it look like our issues with the Shea Moisture campaign were not that big a deal. Our absence can afford them the opportunity to say we were overreacting. Sad. They won't get my money anymore.

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